Anna-Carin McNamara is a Swedish-born, Sydney-based interior designer who specialises in high-end residential Scandinavian interiors. She is passionate about connecting the Scandinavian principles of simplicity, functionality and sustainability with Australian architecture and lifestyle.
Anna-Carin’s first rug collection FORSA is the embodiment cross-cultural pollination. Traditionally, nomadic rug designs were often inspired by a myth or a poem and the rug would reinforce and illustrate the story. As a modern nomad, each of Anna-Carin's designs tells a story from her childhood. Each design recounts a childhood recollection, abstracted and renewed.
Anna-Carin travelled back into her ancestry for her second rug collection - NORSE. Her inspiration comes from the first system of writing developed by the Norse peoples: the Runes. Each rune was an ideographic or pictographic symbol of some cosmological principle or power, and to write a rune was to invoke and direct the force for which it stood. Each rug holds a special meaning and belief behind it. Through this collection she invokes the force of the earth goddess, wealth, respite and family unity into the homes where these rugs lie.