PwC recognised that to continue to innovate and remain leaders in their field, they’d need to completely rethink how they engaged with clients. The consumer / client / customer is more savvy than ever, and the level of service they expect is one that is flexible, adaptable and engaging.
PwC engaged leading architectural firm Futurespace to create an end to end client experience for both their Sydney and Melbourne locations that was exceptional, memorable and unique. These Client Collaboration floors needed to challenge old ideas of formal client interactions and boardroom meetings. Using open settings was key to achieving this, and arranging them in a way that is less institutional and more about ‘togetherness’.
Futurespace also wanted the spaces to reflect their locations – each inspiring and energizing in their own way. For Melbourne, the palette was bold and energetic, almost an antidote to the grey skies that Melbourne is renowned for. For Sydney, the palette was soft, tonal and textural – balanced and calming to offset the fast pace of this busy city.
Lastly, the Futurespace team looked at hospitality, branded airport lounges, and other types of co-creation spaces to inform the way that the PwC customer experience would need to function, giving great attention to quality and custom details to reflect the high quality of the PwC experience.