Unveiling the Alchemy Collection: A Story of Transformation

The Alchemy collection celebrates transformation, turning everyday inspirations into extraordinary design. Designed by our In house design studio and made from 100% New Zealand wool, each rug is guided by the spirit of alchemy and explores the textures and patterns that shape our world, from nature’s organic beauty to the elegance of scientific discovery and human ingenuity. Every piece is a canvas for storytelling, inviting you to bring imagination and a sense of history into your home.

Discover The Alchemy Collection

Each design speaks a unique language, Pablo channels bold Cubist geometry and ancient maps, while Woodgrain follows the natural lines and knots of timber. Seeds evokes energetic new beginnings with its rhythmic pattern, contrasting with the playful, chalkboard inspired lines of Tally. These pieces add dynamic movement and artistic flair to any floor, combining visual interest with liveable comfort.

Texture, heritage, and science all come to life in the collection. Dupion captures the quiet luxury of silk, while Cobblestone brings the charm of weathered streets. Avery reflects the elegant forms of microscopic molecules, and Linton pays homage to the textured richness of iconic tweed. Together, these rugs deliver a sophisticated range of styles, each a transformative centerpiece for your space.

“The Alchemy collection is a true testament to the creativity of our In house design studio. Their ability to
translate such diverse inspirations into tangible, transformative art for the floor showcases the unique vision and expertise that defines Designer Rugs.” Yosi Tal, Managing Director & Co-Founder, Designer Rugs.

About Designer Rugs

For over 40 years, Designer Rugs has defined luxury underfoot in Australia. Renowned for custom and bespoke designs, as well as exclusive collaborations with acclaimed designers and artists, Designer Rugs creates extraordinary pieces that redefine interiors. With an unwavering commitment to artistry and innovation, each collection is thoughtfully designed to inspire interior designers, architects, and design lovers alike.